01Concept
What would we build? A campaign idea written natively in Tamil, tested against Chennai and Coimbatore audiences separately — because Tamil Nadu is a tier-2 spine, not one city.
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The brief archetype: a direct-to-consumer brand born in Chennai that needs brand, content, creators and performance working as one system — in Tamil first, not translated into it.
Objective
What was the insight? A launch has one job: give a new brand a reason to exist in the customer's own words — and make the first 90 days of acquisition affordable.
01Concept
What would we build? A campaign idea written natively in Tamil, tested against Chennai and Coimbatore audiences separately — because Tamil Nadu is a tier-2 spine, not one city.
02Campaign
What gets made? A launch film, a modular vertical content pack, Tamil creator formats across tiers, and always-on performance creative — produced in one block.
Execution
03Conversion
What gets measured? Cost per first order, repeat rate by market, and creator-level contribution — read weekly, reallocated monthly.
Results
Figures are published only once verified and approved by the client.
Something similar?
Bring the objective. We will come back with concept, campaign and the way we would measure it.
Next project
Taking a Coimbatore manufacturer digital